Product intelligence for e-commerce teams

Give every product the attention it deserves.

Carve monitors every product, investigates what holds it back, and prepares or carries out the right fix. It extends your team’s intelligence across the entire catalog, helping you recover lost performance and capture missed demand.

You can’t give every product your full attention. Carve can.

Your judgment is not the constraint. Your time is.

Your best judgment reaches the products you have time for. Carve extends that attention across the entire catalog, surfacing performance gaps and opportunities you would otherwise miss.

Catalog attention
Continuous coverage
Your team’s active attention

A small part of the catalog

The products your team has time to focus on.

With Carve

The entire catalog

Your team’s intelligence, extended to every product.

Every product stays in view. Your judgment stays central.
Carve investigation
Atlas Travel Pack
Signal

Google clicks to this product page fell 38% after the new template went live.

28 days after release compared with the previous 28 days
What changed

72% of the reported loss is concentrated in searches for 35L capacity, cabin dimensions, and laptop fit.

Best-supported cause

The template replaced a descriptive title and buyer-first opening with generic copy.

The page remains indexed, canonical, and was recrawled after the release. The verified product facts now appear only in Product details.

Fix ready Restore a specific search title and a buyer-first opening. Search Console · URL Inspection · template diff · product data

Carve doesn’t just find the problem. It follows through with the fix.

From a weak signal to a grounded action.

Carve monitors every product, investigates what is holding it back, and arrives with the right action ready.

Carve brings the reasoning. You stay in control.

Nothing becomes a black box.

Every conclusion comes with evidence. Every action follows the permissions you set, from review and approval to carrying it through.

Prepared change
Atlas Travel Pack
Proposed search title

Atlas 35L Carry-On Backpack – 55 × 35 × 20 cm

Proposed opening

The Atlas is a 35L carry-on backpack measuring 55 × 35 × 20 cm, with a padded compartment for laptops up to 16 inches. Made for a few days away, it keeps travel essentials organised in one compact bag. Always check your airline’s cabin allowance before flying.

Review required SEO copy changes wait for your approval.
Approve change
  • Evidence included See what supports every conclusion.
  • Permissions set by you Choose what needs review and what can move.
  • Every action recorded Keep a complete, auditable history.

Questions, answered.

Carve is designed to be clear about what it knows, what it recommends, and what it has permission to do.

What does Carve actually do?

Carve continuously watches how every product is discovered and how it converts. When it finds a meaningful gap, it investigates the cause, prepares the right action, follows it through within the permissions you set, and measures the result.

Is Carve another analytics or insights tool?

No. Analytics shows you what happened. Carve takes on the work that follows: deciding what deserves attention, investigating why, and preparing or carrying out the fix.

Does Carve replace the e-commerce manager?

No. You set the commercial priorities, brand standards, and authority. Carve gives that judgment catalog-wide reach and brings you a prepared decision when human judgment matters.

Does Carve make changes automatically?

Only where you allow it. Carve can recommend, draft, request approval, or carry out an action automatically. Permissions can differ by action, product group, or level of risk.

What does Carve connect to?

Carve connects to your commerce platform and product information, together with systems such as Google Analytics, Search Console, and Merchant Center. It also researches the wider web and checks competitors to build competitive intelligence around each product. Together, this gives Carve the product data, real performance, and outside context it needs to investigate.

How does Carve know whether a change worked?

It defines the outcome each action is meant to influence, returns to the relevant performance data after the change, and decides whether to keep, expand, revise, or reverse it.