Agentic Commerce
Shopping without
the shopper.
Consumers are shifting from browsers to AI agents. Here's what that means for your product catalog.
What changed.
Consumers used to browse. They'd search, click through, compare, and decide. That process is gone. AI agents now do the browsing — researching, comparing, and purchasing on their behalf in a single conversation.
The traditional funnel has collapsed. Instead of clicking through product pages, consumers ask an AI agent what they want. The agent searches across connected catalogs, evaluates options, and in many cases completes the purchase — without a browser ever opening.
17% of all orders are now influenced by AI agents. 45% of US consumers use AI for research and product comparison. This isn't a future trend. It's happening now.
How an AI agent shops.
Intent capture
The consumer expresses a goal in natural language: 'I need a sustainable winter jacket under £200, delivered by Thursday.' The agent interprets intent, constraints, and preferences.
Catalog evaluation
The agent queries connected product catalogs. It reads structured data — attributes, descriptions, availability, pricing, returns policy. Products that are poorly structured are skipped entirely.
Decision and purchase
The agent surfaces one to three options. In an increasing number of cases, it completes the purchase directly. The consumer confirms. The order is placed. No website visited.
What your brand needs to do.
Structure your data.
70% of product data fails basic agent-readiness checks. Attributes, descriptions, and categorization need to be tuned for agent consumption — not just human browsing.
Connect to protocols.
Your products need to be available through agent commerce protocols: OpenAI's ACP, Google's UCP, and others. Without these connections, AI agents can't access your catalog.
Move now.
Agentic commerce is a channel that compounds. Every week without presence is market share you won't recover. The brands moving now will be the hardest to displace.
Infrastructure
The rails being built.
Every major AI platform is building purchasing infrastructure. Carve connects you to all of it.
OpenAI's ACP
Agentic Commerce Protocol. Makes products available for purchase inside ChatGPT and OpenAI-powered shopping agents.
Google's UCP
Universal Commerce Protocol. Enables agent-driven purchasing through Gemini and Google's AI shopping surfaces.
And more
Additional protocols including Anthropic's MCP, Perplexity's commerce integrations, and emerging agent shopping frameworks as they launch.
See where your catalog stands.
We'll audit it and send you a readiness score within 48 hours.