Terms of Service

Carve (“Carve”, “we”, “us”, “our”) is a service operated by Vinga AI AB (“the Provider”), a company registered in Sweden. The Provider may, at its sole discretion and without prior notice, assign, transfer, or novate this agreement and all related rights and obligations to any affiliated or successor entity, provided that the assignee assumes all obligations under these Terms. Continued use of the Service after such transfer constitutes acceptance of the new contracting entity.

Carve is a service that analyzes and optimizes product content for search engines, on-page conversion, and AI-driven commerce surfaces. We reserve the right to modify pricing, introduce or change plans, modify features, or discontinue the Service at any time.

You must have authority to bind the entity on whose behalf you use the Service to these Terms. You are responsible for the accuracy of information you provide and for all activity under your account.

You retain all ownership rights to your product data, store data, and any content you submit to or generate through the Service (“Merchant Content”). You grant Carve a worldwide, non-exclusive, royalty-free license to access, store, process, modify, and display Merchant Content as necessary to provide the Service and as further set out in Section 5.

By using the Service, you expressly grant Carve a perpetual, irrevocable, worldwide, royalty-free right to use Merchant Content to train, evaluate, fine-tune, and improve Carve’s machine learning models, scoring systems, and the Service generally — including in models and outputs that benefit other Carve customers.

You acknowledge and agree that:

• (a) This includes use of your product data, content, performance metrics, and the outputs of Carve’s optimization processes, in raw, derived, aggregated, anonymized, or de-identified form;
• (b) Trained model weights, embeddings, and learned signals are not “your data” and are not subject to deletion, return, or restriction upon termination of your account;
• (c) This grant is a material condition of providing the Service. If you do not agree, do not use the Service;
• (d) You represent and warrant that you have the right to grant this license with respect to all Merchant Content you submit, including any rights required from your own customers, suppliers, or third parties;
• (e) For any personal data within Merchant Content, you are responsible as data controller for ensuring you have a lawful basis under applicable data protection law to share such data with Carve for the purposes set out in this Section 5. Carve will not knowingly use personal data for cross-customer model training and will apply anonymization and aggregation techniques to Merchant Content prior to such use.

This Section 5 survives termination of these Terms with respect to any Merchant Content already used in model training prior to termination.

Carve processes personal data in accordance with our Privacy Policy. Where Carve processes personal data on your behalf, Carve acts as a data processor and you act as the data controller. A separate Data Processing Agreement governs this relationship and is incorporated into these Terms by reference.

You agree not to: (a) use the Service in violation of any law or third-party right, including the terms of any platform you connect to the Service; (b) attempt to reverse-engineer, decompile, or extract the underlying models or proprietary scoring logic of the Service; (c) use the Service to process content you do not own or have rights to; (d) interfere with or disrupt the Service.

The Service depends on third-party providers, as well as any commerce or analytics platforms you choose to connect. A current list of sub-processors is maintained at carve.ac/subprocessors. We are not responsible for the availability, accuracy, or actions of these third parties. Your use of integrated third-party services is governed by their respective terms.

The Service is provided “as is” and “as available”, without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, or that the Service will improve search rankings, traffic, conversion rates, or revenue.

You acknowledge that AI-generated content and optimizations may contain errors, and you are solely responsible for reviewing and approving any changes published to your store or other channels.

To the maximum extent permitted by law, in no event shall Carve, Vinga AI AB, its affiliates, or any successor entity be liable for any indirect, incidental, consequential, special, or punitive damages, or any loss of revenue, profits, data, or goodwill, arising from or related to your use of the Service.

Carve’s total aggregate liability under this agreement shall not exceed the greater of (a) amounts paid by you to Carve in the twelve (12) months preceding the claim, or (b) one hundred euros (€100).

The limitations in this Section 10 do not apply to: (a) liability that cannot be excluded under applicable law; (b) Carve’s gross negligence or willful misconduct; (c) breach of confidentiality obligations; or (d) indemnification obligations expressly set out in these Terms.

You agree to indemnify and hold harmless Carve, Vinga AI AB, and their successors from any claims arising from your Merchant Content, your use of the Service, or your violation of these Terms or any third-party rights.

You may stop using the Service at any time by disconnecting your account or stores. We may suspend or terminate your access at any time, with or without cause or notice. Upon termination, the rights granted in Section 5 survive with respect to data already used in model training; all other Merchant Content will be deleted within 90 days, subject to legal retention requirements.

We may update these Terms at any time. Material changes will be communicated by email or through the Service. Continued use after changes constitutes acceptance.

These Terms are governed by the laws of Sweden, without regard to conflict of laws principles. Any disputes shall be resolved in the courts of Stockholm, Sweden, except where mandatory consumer protection law grants you the right to bring proceedings in your country of residence.

If any provision of these Terms is held unenforceable, the remaining provisions remain in effect. Our failure to enforce any right is not a waiver. These Terms constitute the entire agreement between you and Carve regarding the Service, together with the Privacy Policy and Data Processing Agreement.

Questions: william@carve.ac